Gary Pretsfelder

Gary Pretsfelder

Principal/Co-head of School


  • Develop your audience’s trust by sharing your professional expertise.
  • Go in order of importance, rather than chronologically. (The average reader has a short attention span, so you
    want to cover the essential areas first!)
  • How long have you been working for your company?
  • How did you get involved in your field, and what did you do before?
  • What do you specialize in today?
  • How can you help your clients? (This is a good opportunity to reinforce your mission statement/value proposition
    or highlight your unique service offerings.)

Achievements & Education

  • Where did you go to school, and what did you study?
  • What are your qualifications?
  • Any professional memberships?
  • Awards?

Get Personal

  • Balance the professional with the personal—prospects want someone they can trust as a human, as well as an
  • Add details about your hometown, family, a unique hobby, volunteering, or your own hopes and dreams.

Go Visual

  • In today’s digital landscape, a recent headshot that matches your branding is a minimum.
  • Including other images, even a slideshow or video, that showcases you at the office and outside.