Gary Pretsfelder
Principal/Co-head of School
Schechter ManhattanExperience
- Develop your audience’s trust by sharing your professional expertise.
- Go in order of importance, rather than chronologically. (The average reader has a short attention span, so you
want to cover the essential areas first!) - How long have you been working for your company?
- How did you get involved in your field, and what did you do before?
- What do you specialize in today?
- How can you help your clients? (This is a good opportunity to reinforce your mission statement/value proposition
or highlight your unique service offerings.)
Achievements & Education
- Where did you go to school, and what did you study?
- What are your qualifications?
- Any professional memberships?
- Awards?
Get Personal
- Balance the professional with the personal—prospects want someone they can trust as a human, as well as an
expert! - Add details about your hometown, family, a unique hobby, volunteering, or your own hopes and dreams.
Go Visual
- In today’s digital landscape, a recent headshot that matches your branding is a minimum.
- Including other images, even a slideshow or video, that showcases you at the office and outside.
